FAQ
Couture is a made-to-order line produced in Israel. The buying experience is closer to commissioning a piece from an atelier than to buying off-the-rack streetwear. Most questions cluster around six areas: sizing, ordering and timing, production and shipping, care, gifting, and the symbols themselves. Each section below answers the questions we hear most often.
Sizing
Do Couture pieces run small, large, or true to size?
Couture pieces run slightly closer to the body than US-market streetwear. A US Medium streetwear hoodie typically fits looser than a Couture Medium. T-shirts run trim. Hoodies are heavyweight with a streetwear-relaxed cut. Denim jackets are tailored with structured shoulders. The atelier sizing guide is the source of truth.
How do I measure for the right size?
Measure chest, waist, and length. Match the chest measurement to the atelier size chart for the relevant garment category and gender: men's upper body, women's upper body, men's jeans, or women's jeans. If the chest measurement falls between two sizes, order down for tailored, up for relaxed.
What if the recipient falls outside the standard size chart?
The atelier can produce a custom size as a made-to-order request. This adds roughly one week to the production timeline. Contact the concierge before placing the order.
Do caps require a size?
No. Caps are adjustable. One size fits most.
Ordering and timing
How long from order to delivery?
Total time is production plus transit. T-shirts and caps: 3-5 working days production, then transit. Hoodies: 5-8 working days production. Denim jackets and shirts: 7-12 working days production. US transit is 5-8 working days; Israel 1-3; UK and EU 4-7; Canada, Australia, NZ 7-12. See the full production timeline and shipping page.
I need the piece by a specific date. How far ahead should I order?
Three weeks ahead at minimum. Four weeks for embroidered pieces shipping to Canada, Australia, or New Zealand. For Hanukkah first-night, Passover seder, or a fixed-date Bar Mitzvah or wedding, contact the concierge to confirm the cutoff date for the relevant year.
Which payment methods are accepted?
Credit card, Apple Pay, Google Pay, and PayPal at standard checkout. For commissioned pairs, bulk orders, or wire-transfer arrangements, contact the concierge.
Can I cancel or change my order after placing it?
If the order has not yet entered production (typically within 24 hours of placement), the concierge can cancel or modify it. Once production has started, the piece belongs to the buyer and the order cannot be cancelled without cost.
Do you ship internationally?
Yes. Pieces ship worldwide from the atelier in Israel via international express courier. Customs duties or import VAT may apply depending on destination. The buyer is responsible for any duties charged at the border.
Production, returns, and damage
Where are Couture pieces made?
Every piece is designed, cut, sewn, and embroidered at the atelier in Israel using Israeli cotton, Israeli denim, and Israeli thread. Made-in-Israel is structural, not marketing. See why made in Israel matters.
What if the sizing is wrong when the piece arrives?
Contact the concierge within 14 days of receipt. Unworn, unwashed pieces in their original packaging are eligible for size exchange. The buyer ships the piece back; the replacement is produced and dispatched. Return shipping is the buyer's responsibility unless the atelier sized incorrectly. Full policy on sizing, fit, and returns.
What if the piece arrives damaged?
Photograph the damage and contact the concierge within 7 days. The atelier produces a replacement at no additional cost and arranges return shipping for the damaged piece if needed.
Can I return a piece because I changed my mind?
Couture pieces are made to order. A simple change of mind after the piece has been produced cannot be reversed without cost. If the order has not yet entered production (typically within 24 hours), the concierge can cancel it.
Care
How do I wash an embroidered Couture piece?
Wash cold (30°C / 86°F), delicate cycle, inside out, gentle detergent without optical brighteners. Never bleach. Air-dry flat or on a wide padded hanger. Iron inside out or under a thin cotton cloth. Full instructions on how to care for embroidered pieces.
Will the embroidery hold up over years of wear?
Yes, with proper care. Embroidery on Couture pieces is sewn directly into the fabric through the body of the garment, not glued or pasted as a patch. Tenth-year denim jackets typically read better than first-year. Mishandling (tumble drying on high, direct iron on embroidery, harsh detergent) shortens this.
Can the pieces be dry-cleaned?
Cold water hand-wash or delicate machine cycle is recommended over dry-cleaning. If a piece is dry-cleaned, instruct the cleaner not to press the embroidery directly.
Gifting
Can you ship directly to the recipient?
Yes. Enter the recipient's address at checkout. The atelier ships discreetly without invoice or pricing in the parcel. For gift-card messaging, ask the concierge when placing the order.
I don't know the recipient's size. What are my options?
Three options. One: ask. Two: order a cap, which is adjustable. Three: order any piece and use the size exchange policy if needed. Caps are the safest size-unknown gift format.
Can I order matched pieces for a couple?
Yes. The concierge confirms colourway availability across men's and women's variants before the order is placed. See gifts for a couple for matched pairs by symbol.
Which piece is right for a specific occasion?
Use couture by occasion for lifecycle moments and holidays (Bar Mitzvah, wedding, Hanukkah, aliyah, etc.) and couture by recipient when the audience is the deciding factor (a Jewish friend, a rabbi, someone in mourning, a young adult discovering their roots).
Symbols and design
How do I choose between Lion of Judah, Hamsa, and Star of David?
Lion of Judah for moments of recognised strength (Bar Mitzvah, leadership, anniversary of a long marriage). Hamsa for protection (new baby, mourning, aliyah, illness recovery). Star of David for public Jewish or Israeli identity (Yom Ha'atzmaut, community moments, settled identity). Decision tree on choose between the symbols.
What is a letterform piece?
A letterform piece is a composition built from Hebrew letters that does not resolve into a single named symbol. The Hebrew alphabet is treated as design material. Letterform pieces read as identity quietly, without symbol envelope. Good for rabbis, teachers, students of the language, or anyone who already owns symbol pieces. See how to choose a letterform piece.
Can non-Jewish people wear Couture pieces?
The Hamsa carries meaning across Jewish, Christian, and Muslim traditions. The Lion of Judah appears in both the Hebrew Bible and the Book of Revelation. The Star of David is a more direct Israeli political signal. Choose based on the wearer's relationship to the country and the symbols. See gifts for a non-Jewish friend who supports Israel.
Are Couture pieces religious objects?
No. Couture pieces are contemporary streetwear designed inside Jewish visual tradition. They carry symbols that have religious and historical weight, but the pieces themselves are not ritual objects. Wearable in any setting.
Still have a question?
If your question is not covered above, the concierge handles commissioned pairs, time-sensitive deliveries, custom sizing, and anything else outside the standard flow.