How to Read Couture Sizing
Couture pieces are cut at the atelier in Israel using a measurement system that runs slightly closer to the body than US-market streetwear. A US Medium streetwear hoodie will typically fit looser than a Couture Medium. This is a deliberate fit choice for the line. The pieces are meant to read as deliberately tailored, not as oversized casualwear.
The four size charts
Four atelier size charts cover the catalogue. Pick the chart matching the garment and gender, then measure the recipient at the chest, waist, and length. Order the size where the recipient's chest measurement falls inside the listed range. If the measurement is between two sizes, order the smaller for a tailored fit or the larger for a relaxed fit.
Hoodies, T-shirts, denim jackets, denim shirtsUpper Body — Women
Hoodies, T-shirts, denim jackets, denim shirtsJeans — Men
Waist and length measurementsJeans — Women
Waist and length measurements
If sizing is uncertain
Speak with the concierge before ordering. The atelier can produce a piece in a custom size if the recipient falls outside the standard chart. This is treated as a made-to-order request and adds approximately one week to the production timeline.
A five-minute measurement check
Measure in a natural standing position over a light layer of clothing. Keep the tape level and close to the body without compressing it. Record every measurement in centimetres so it can be compared directly with the atelier charts.
Use the chart for the garment
Do not carry one size automatically from a T-shirt to denim or from a jacket to jeans. Open the chart assigned to the garment and use the measurement that controls its fit.
Account for the intended silhouette
A close fit and a relaxed fit can begin from the same body measurement but lead to different choices. Consider whether the piece will be worn alone, over a T-shirt or over a heavier layer.
Check caps separately
Cap sizing uses head circumference rather than clothing size. Follow the dedicated Couture cap size guide.
If two sizes remain plausible, send the measurements and the exact product link to the Couture Concierge before ordering.