Couture by Garment
Browse the catalogue by what you wear, plus the designer story and the atelier behind every piece.
If you already know whether you want a T-shirt, a hoodie, or a denim jacket, start with the garment guides. If you want to understand the design discipline first, start with the designer hub. Both paths lead to the catalogue. The atelier in Israel produces every piece on this page.
By Garment Category
Category
T-Shirts
$90 standard cotton, $120 Spring heavyweight. The everyday Couture entry point.
Category
Hoodies
$220 heavyweight cotton with embroidered Hebrew letterforms. The substantial piece.
Category
Caps
Denim caps with Hebrew letterform and signature symbol artwork. The top layer.
Category
Lion of Judah Hoodies
The dedicated guide to Lion of Judah hoodies across the men's and women's range.
Capsule
Tel-Aviv Slim Fit Capsule
Refined silhouettes across every symbol. The Tel-Aviv aesthetic.
By Gender
Collection
Men's Collection
Every Couture piece cut for men, indexed across all symbol families and garment types.
Collection
Women's Collection
Every Couture piece cut for women, including the Banias denim skirt and Spring Collection T-shirts.
The Designer Story
Designer
David Roytman
The designer behind the letterforms, the symbols, and the atelier in Israel.
Atelier
The Atelier
How the work is made in Israel. Embroidery, print, tonal application, Israeli production.
Discipline
The Letterform Approach
Why the Hebrew letter became material, not message. The design rule that builds every piece.
Philosophy
The Couture Philosophy
Refusing decoration. Building structure. The four working principles.
Catalogue
The Roytman Catalogue
Every piece indexed by symbol, by garment, and by price band.