The Atelier
The David Roytman Couture atelier is a working production house in Israel. It is not a brand label that licenses manufacturing to a supplier abroad. The cottons, the denim, the embroidery thread, the cap blanks, the print process, the hand finish, the final pressing, the boxing of each piece for dispatch. All of it is done in one place by people who answer to the design discipline directly.
Production runs are small. Pieces are made to order. The standard window from order to dispatch is seven to fourteen days, with heavily embroidered pieces sitting at the longer end because needlework runs at a different pace than printing.
Three production methods
Embroidery. Reserved for hoodies, denim jackets, denim shirts. The letterforms are stitched directly into the fabric. Embroidery lasts the life of the garment and develops character with wear.
Print. Used on lighter cotton T-shirts and on caps. Reads sharper and flatter than embroidery, with cleaner edge definition.
Tonal application. Letterforms in tone-on-tone variants: black thread on black denim, gold on white cotton. The composition reads at angle rather than at distance.
Atelier-Made Pieces (Embroidered)
Made in Israel, not made in image of Israel
Every piece carries the country of origin label honestly. The cotton is sourced through Israeli textile suppliers. The denim is selected from Israeli denim mills. The embroidery thread is Israeli. The labour is Israeli. There is no second supply chain hidden behind the label.