In God We Trust: the story and collection
In God We Trust is a clothing collection by David Roytman Couture. The words appear on T-shirts, coordinated sets, wide-leg denim, zip hoodies and a denim cap. The collection was photographed in Paris.
Shop the In God We Trust collection
The story behind the words
Beginning in 1986, people lined up on Sundays to meet the Lubavitcher Rebbe, Rabbi Menachem Mendel Schneerson, at 770 Eastern Parkway in Brooklyn. He offered blessings and advice, and gave visitors a dollar to pass on to charity.
David Roytman draws on this story for In God We Trust. The words printed on the dollar become the lettering on the collection: a reminder of faith and the good one person can do for another.
The dollar's inscription is part of the designer's inspiration. The historical account of the Rebbe's practice explains his wish that a meeting should benefit another person. Read Chabad's account of Sunday Dollars.
Choose a piece
- Men's slim T-shirt and women's slim T-shirt: a closer-cut shape.
- Men's oversized T-shirt and women's oversized T-shirt: a more relaxed shape.
- Men's hoodie and jogger set and women's wide-leg sports suit: coordinated pieces.
- Women's wide-leg jeans, women's zip hoodie, men's zip hoodie and denim cap.
Before you order
How do I choose a size?
Open the product page for its available colors, sizes and size guide. Slim and oversized T-shirts are separate products, so choose the fit before selecting your size.
Does PARIS15 apply only to this collection?
No. Enter PARIS15 at checkout for 15% off across all David Roytman Couture collections. The code is available to new and returning customers. No signup is required.
Where can I ask about a piece?
Use the store chat or contact the Couture team for help with a product, fit or order. Check the shipping policy and return policy before ordering.
Related reading
The Lion of Judah · David Roytman, the designer · All Couture guides